First Watch

First Watch is a daytime-only breakfast, brunch, and lunch chain founded in 1983 in Pacific Grove, California, now operating over 630 locations across 32 states. The brand is known for its 'Follow the Sun' culinary philosophy — no microwaves, heat lamps, or deep fryers — and five rotating seasonal menus per year featuring fresh, chef-curated dishes. First Watch was ranked the best breakfast chain by 150,000 Consumer Reports readers in 2012 and named Newsweek's #1 Best Breakfast in 2025.