Leonard's Bakery

Leonard's Bakery was founded in 1952 on Kapahulu Avenue in Honolulu by Leonard and Margaret Rego, whose family had emigrated from the Azores to Hawaii in the 1880s, and introduced malasadas — Portuguese fried doughnuts without holes — to the islands as a Shrove Tuesday tradition that became a year-round sensation. The bakery now sells over 15,000 malasadas daily and has become a defining symbol of Hawaii's multicultural food culture, with USA Today calling the pastry 'a Hawaiian icon' and the bakery profiled in Mimi Sheraton's 1,000 Foods to Eat Before You Die. Leonard's has been named Hawaii's Best Bakery by the Honolulu Star-Advertiser's People's Choice Awards and operates a Malasadamobile food truck around Oahu.